From beta to fruition, Etsy has launched their new wholesale opportunity to help their sellers expand their business into third-party retailers, offering the opportunity to expand seller’s market and increase sales. This new platform connects independent boutiques with Etsy wholesale sellers, purchasing at wholesale prices and providing the opportunity to offer fresh and new unique items to their customers.
“It’s very exciting for us to think about these wholesale buyers — independent boutiques, museum stores, specialty shops, gift stores — as a new type of member on Etsy. Through Etsy Wholesale we offer a platform for buyers and sellers to build relationships while also provide tools and special opportunities for them as well. For example, we’re supporting Small Business Saturday by promoting select independent retailers who source small through Etsy Wholesale. Those selected retailers will host a local Etsy seller trunkshow on November 29th, which is nationally recognized as Small Business Saturday.” – Vanessa Bertozzi, Senior Program Manager of Etsy Wholesale states.
“We knew retailers were already coming to Etsy.com [to find] emerging designers. What we heard from retailers is that it was hard to suss out which sellers were able to do wholesale versus which weren’t. They might find a seller they like, but then [message] back and forth about whether they could do wholesale, and a lot of sellers had no experience.” – Vanessa Bertozzi
Program Details
Etsy will match independent boutiques with the right sellers, creating connections and building relationships. Additionally, the new program streamlines the transaction process, allowing a seamless and easy way to manage and observe the order in a single location. Currently, there are about 1,500 wholesale sellers on the new wholesale program. Those who are interested in becoming an Etsy wholesaler must provide proficient wholesale experience and show they can fulfill minimum orders.
The new Etsy Wholesale program will require a one-time fee of $100 + 3.5% fee for each completed ordered. Each wholesale listing expires after 4 months but can be renewed at no additional cost.
